Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. To effectively navigate these hurdles, companies must adopt process changes that promote consistency, reduce friction and enhance performance across all markets. This article explores the importance of consistent reporting, centralized SEO development, and shared templates in reducing friction and improving SEO performance on a global scale. Ensuring consistent reporting is essential as it allows for better understanding of global performance and identifying opportunities for improvement in various markets. Centralizing SEO development tickets helps in managing conflicting requests across different teams, ensuring that changes do not negatively impact other markets. Consistency in approach and philosophy is crucial to avoid issues stemming from outdated techniques and conflicting strategies. Centralized solutions for SEO activities can streamline processes and enhance efficiency, although it may pose challenges in practice. Balancing between global and local needs is key, as local markets should understand the benefits of standardized processes in aiding their local activities.